The evolution of
competitive advantage

Bestselling author, sought after speaker, and longtime Columbia Business School professor, Rita Gunther McGrath, is responsible for some of the most thought-provoking business insights over the past two decades. She is an expert in driving innovation and growth for organisations in times of uncertainty and has consistently been recognized as one of the top ten management thinkers by Thinkers50. Her latest book, Seeing Around Corners is a guide to spotting and responding to inflection points in business before they happen. In this session, Rita is interviewed by Outthinker Strategy Network member, Roopa Unnikrishnan, SVP of Strategy and Corporate Development for IDEX. Roopa formerly served as CSO of Harman and Vontier and has led a career in strategy and innovation for organisations like Pfizer, Citibank and Blackrock. In this session, Rita and Roopa discuss the role ecosystems play in strategy today and: 

  • How ecosystem-based competition has evolved over time 
  • The questions investors and policy makers should be asking about power in an ecosystem 
  • Management best practices that allow organisations participating in ecosystems to operate effectively 
  • The future of brands when it comes to ecosystems 
  • Recommendations for companies to deliver the most value in their alliances 
  • A new type of leadership necessary to lead in the new world of ecosystems

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