Following up their bestselling book, Corporate Rebels, for the last two years Joost Minnaar and Pim de Morree have been working on a book about Haier and its management innovations. It was, they admit, a long, interesting, and intense process, but in September the result is published: Start-up Factory. In this session, Joost and Pim share details of their journey, their inside-track on what the world can learn from Haier as well as the development of their Corporate Rebels Academy.