Inside Transformation: Ge Appliances
The Haier/GE Appliances story embodies critical lessons and principles for twenty-first century business leaders and students of management and innovation. While we can think of great business combination successes, this case is uniquely modern in how it forces us to re-think everything, to imagine a complete and systemic transformation of a century-old American white goods stalwart compelled by a 1980s Chinese start-up to re-emerge as something better, more competitive, more profitable, and designed for the digital century.
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