Reinventing Competitive Advantage

Nearly every major competitive strategic concept – from Porter’s Five Forces to Christensen’s Disruption Theory – has sought to explain why one company outperforms another. The next era of competition will be defined by the ecosystem. This session will explore questions critical to the future success of any organization: Can the principles of company-based competition be applied to ecosystems? How should they be adapted? What new sources of competitive advantage are relevant to ecosystems? What are the key ecosystem battles to learn from today? What role will ecosystems play in the future of the global economy? How do you decide which ecosystem to align with? What are the foundational elements you must put in place to initiate an ecosystem that will thrive? It maps out the reinvention of competitive advantage.

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