The Rise Of The Ecosystem Economy
In the ecosystem age, organizations have made great strides in reconceptualizing themselves as ecological systems rather than machines. This new zeitgeist has unleashed the entrepreneurial élan of employees, producing a level of serendipity unimaginable a century ago, and creating enterprises that are highly adaptive. But, there is a vast difference between adapting to the future and creating it. Steady organizational evolution is paramount, but it must be combined with bold, unconventional strategies that are difficult to for competitors to decode and imitate. In the ecosystem economy, organizational evolution and strategic revolution must be pursued simultaneously.
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