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Date: 23 -24 March 2022

Competition in the Age of Ecosystems

 A two-day virtual event exploring the new realities of ecosystem-based competition.

Competition in the Age of Ecosystems is a partnership between the Business Ecosystem Alliance, Outthinker, Thinkers50 and the Haier Model Institute.

See the program and watch the recordings
Over the seventy years or so since the field of competitive strategy has existed, the unit of study as predominantly been the company. Nearly every major competitive strategic concept – from the resource-based view (RBV) to Porter’s 5-Forces to Christensen’s Disruption Theory – has sought to explain why one company outperforms another company. 


With the arrival of platform-based businesses such as Facebook, AirBnB, and YouTube, many of these strategic concepts were applied to advance our understanding of the competitiveness of such platforms. 


The next era of competition, we believe, will be the business ecosystem. While business ecosystems have competed for many decades – between airline alliances, technologies (e.g., SAP v. Microsoft v. Oracle), operating systems (e.g., Android v. RIM v. iOS) – the prevalence of business ecosystems is being thrust to the foreground. The next era of competition will be defined by the ecosystem. 

In this virtual event, you will hear from practitioners and researchers from the cutting edge of ecosystem-based competition. We will explore questions critical to the future success of any organization, public or private, domestic or multinational, such as:

  • Can the principles of company-based competition be applied to ecosystems? How should they be adapted?
  • What new sources of competitive advantage are relevant to ecosystems?
  • What are the key ecosystem “battles” to learn from today?
  • What role will ecosystems play in the future of the global economy?
  • How can we predict which ecosystem will win?
  • How do you decide which ecosystem to align with?
  • What are the requisite foundational elements you must put in place to initiate an ecosystem that will thrive?
  • The investor’s perspective: where should you invest? Who will win and lose? 
  • And, what skills and perspectives will individuals and organizations require to succeed?
Competition in the Age of Ecosystems brings together some of the world’s leading business minds as well as senior practitioners. Among those taking part will be James Moore, Kaihan Krippendorff, Rita McGrath, Martin Reeves, Jonathan Knee, Stuart Crainer and senior strategy executives from IBM, Microsoft and Yahoo among others.

 

The two-day live event will be supported by a series of exclusive pre-recorded sessions to ignite debate.

PROGRAM

23 March

10.00 London, 18.00 Beijing, 06.00 NYC

ECOSYSTEMS@WORK

Moderator:

Janka Krings-Klebe

Andrea Contri
Speaker:

Andrea Contri

Anka van Wylick
Speaker:

Ank van Wylick

Speaker:

Pernilla Isberg

There is a lot of theory around the idea of ecosystems, but what does it actually translate to in the organizations of the world? Janka Krings-Klebe, managing partner of co-shift, leads the discussion. Janka will be joined by leaders from the ecosystem frontline including Andrea Contri, IoT Ecosystem Director at Haier Europe, and Ank van Wylick, co-founder of 42Collective, and Pernilla Isberg, COO at AstraZeneca BioVentureHub.

Watch this session now

11.00 London, 19.00 Beijing, 07.00 NYC

THE POWER OF QUESTIONS

Stuart Crainer
Moderator:

Stuart Crainer

Speaker:

Pia Lauritzen

Speaker:

Hal Gregersen

Ecosystems are powered by questions. What if? Why? How? And also by the questions partners, colleagues and even competitors are willing to pose of each other. Pia Lauritzen has dedicated her professional life to understanding and democratizing the power of questions.  Her work is built on the realization that the power of questions have been monopolized since the earliest days of human civilization.  This prevents people in companies and communities from developing together. Pia is joined by Hal Gregersen. Hal is a senior lecturer in leadership and innovation at MIT’s Sloan School of Management, a former executive director of the MIT Leadership Center, a fellow at Innosight, and a co-founder of the Innovator’s DNA consulting group. His most recent book is Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life. This session will enable you to better understand and utilize the power of questions to make ecosystems work.

Watch this session now

13.00 London, 21.00 Beijing, 09.00 NYC

ECOSYSTEMS FOR GROWTH

Speaker:

Dr. Annika Steiber

Speaker:

John Hagel

Speaker:

Kevin Nolan

Speaker:

Marshall Meyer

Hosted by Ecosystem Specialist Dr. Annika Steiber of Menlo College this session features globally renowned thought leader John Hagel outlining the importance of ecosystems as the new growth strategy.  It goes on to examine this in practice with the example of how the ecosystem pioneer Haier encourage companies in its group to fully understand ecosystems.  There is analysis of GE Appliances (GEA) which is now part of the Haier Group from Kevin Nolan, CEO of GEA, as well as Marshall Meyer, professor emeritus of the Wharton School.

Watch this session now

15.00 London, 23.00 Beijing, 11.00 NYC

WINNING THE RIGHT GAME

Stuart Crainer
Moderator:

Stuart Crainer

Ron Adner
Speaker:

Ron Adner

Ron Adner argues that the basis of competition is changing. Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Adner, author of Winning the Right Game, introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense.

Watch this session now

17.00 London, 01.00 Beijing, 13.00 NYC

The power of serendipity

Stuart Crainer
Moderator:

Stuart Crainer

Speaker:

Christian Busch

Speaker:

Victoria Stoyanova

Modern life can feel like an endless sequence of cancelled plans, last-minute meetings and delayed journeys. So how can we use unpredictability to our advantage? Professor Dr Christian Busch, bestselling author of The Serendipity Mindset and Director of the CGA Global Economy Program at New York University (NYU), has spent a decade as founder (Leaders on Purpose and Sandbox Network) and academic (LSE & NYU) exploring how we can use uncertainty as a pathway to more joyful, purposeful and successful lives. Anchored in a science-based framework and peppered with inspiring stories, this session captures how all of us can cultivate serendipity and turn uncertainty into opportunity, joy, and sustained success. Victoria Stoyanova will reflect on her experience developing ecosystem strategies for global companies such as Meta, Techstars, and EY, as well as coworking spaces, incubators, communities and VCs. We'll discuss how we can cultivate serendipity, community, and innovation in large and small ecosystems alike. 

Watch this session now

PROGRAM

24 March

 11.00 London, 19.00 Beijing, 07.00 NYC

CORPORATE CO-EVOLUTION

Stuart Crainer
Moderator:

Stuart Crainer

Speaker:

Thierry Isckia

Xavier Perisot
Speaker:

Xavier Parisot

Thierry Isckia of the Institut Mines-Télécoms and Xavier Parisot of the Institute for Knowledge and Innovation South East Asia at Bangkok University introduce the concept of co-evolution and its role in the development of ecosystems.  They explore the meaning of corporate coevolution, why it is critical for business ecosystems and the capabilities required to trigger coevolution in ecosystems (and at each stage of an ecosystem’s life cycle).

Watch this session now

13.00 London, 21.00 Beijing, 09.00 NYC

FROM COMPETITIVE ADVANTAGE TO COOPERATIVE ADVANTAGE

Moderator:

Leon Prieto

Moderator:

Simone Phipps

Rod Garvin
Speaker:

Rod Garvin

Henry McKoy
Speaker:

Henry McKoy

Thinkers50 award winners Leon Prieto and Simone Phipps champion the power of cooperative advantage to reimagine capitalism and to re-think the purpose of corporations. This unique session will introduce the concept and lengthy lineage of cooperative advantage and its role in making ecosystems work. Leon is associate professor of management in the College of Business at Clayton State University and Simone  is associate professor of management in the School of Business at Middle Georgia State University. They are associate research fellows at the University of Cambridge’s Judge Business School. They will be joined in discussion by Rod Garvin of Ernst and Young and Henry McKoy, Director of Entrepreneurship and Faculty member at North Carolina Central University's School of Business and former senior fellow at the Ash Center for Democratic Governance and Innovation at Harvard’s Kennedy School of Government.

Watch this session now

15.00 London, 23.00 Beijing, 11.00 NYC

MAKING SENSE OF ECOSYSTEMS

Moderator:

Kaihan Krippendorff

Speaker:

Martin Reeves

Kaihan Krippendorff makes sense of the new competitive reality and lessons from the pre-recorded sessions. Kaihan is the CEO of Outthinker, a member of the Thinkers50 Radar community of up-and-coming thinkers. He is the best-selling author of five books, most recently the Edison Award nominated,  Driving Innovation From Within: A Guide for Internal Entrepreneurs. In this discussion Kaihan is joined by Martin Reeves of the Boston Consulting Group. Martin is chairman of the BCG Henderson Institute and co-author of The Imagination Machine.

Watch this session now

17.00 London, 01.00 Beijing, 13.00 NYC

ECOSYSTEM COMPETITION AND THE CHALLENGE OF OUR CONTEXT

David Kirkpatrick
Moderator:

David Kirkpatrick

Speaker:

James Moore

James Moore, one of the pioneers of business ecosystems, provides exclusive access to his latest thinking.  In conversation with David Kirkpatrick of Techonomy, he will look at ecosystem competition in the context of expanding human potential and development, against a background of planetary crises.

Moore argues that the ecosystem brand is a company dedicated to creating and improving ecosystems, and in the process establishing new ways for people and the planet to thrive.  The session will look at how choices in ‘setting design’ help people exercise creative freedom and also stay focused on particular situations and challenges, thus contributing to broader value networks. Freedom and voluntary commitment of the person, supported by the design of measures, incentives and feedback, tools, team members and ecosystem members, and shared leading goals.

Watch this session now

Pre-recorded content

Integrating Ecosystems into Your Business Strategy—With a Customer-First Mindset

Watch this session now

Kaihan Krippendorff

Moderator

Tiffani Bova

Global Customer Growth and Innovation Evangelist at Salesforce

Tiffani Bova began her career as a sales, marketing and customer service executive for startups and Fortune 500 companies where she was recognized as being one of the first to develop a robust go-to-market model for cloud-based solutions and indirect channel strategies. This experience brought her to Salesforce where she became global growth evangelist, driving customer success through a vast network of customer and partner ecosystems She has consistently been a leader in witnessing, understanding and helping shape the relationship with ecosystems across various organizations. In this discussion, Tiffani shares her insights on:

  • What defines an ecosystem, and why it’s more common than you may think
  • The history of ecosystems, as she witnessed them on the frontlines, and how the internet and digital technology have accelerated their prevalence
  • A practical set of steps and questions to decide if an ecosystem is right for your company, where to draw value from it, and how it will help enhance your capabilities
  • The importance of putting the customer first when making the decision to join an ecosystem
  • The different types of relationships you can develop with partners in an ecosystem
  • How ecosystems can become a significant part of your profitability—and why this is critical to your success

Leveraging Ecosystems to Build Multiple Competitive Advantages

Watch this session now

Kaihan Krippendorff

Moderator

Jonathan Knee

Columbia Business School,
author The Platform Delusion

Jonathan Knee is a Michael T. Fries Professor of Professional Practice and Co-Director of the Media and Technology Program at Columbia Business School where he teachesMedia Mergers and Acquisitions and Strategic Management of Media. His most recent book, The Platform Delusion: Who Wins and Who Loses In the Age of Tech Titans, is packed with real-word insights on which companies will thrive and which will fail. These insights are drawn from his learnings of how platforms, ecosystems and competitive advantages all play together to determine success. In this discussion, Jonathan shares his insights on:

  • How the key to winning in business is not just a single competitive advantage, but rather building multiple reinforcing competitive advantages
  • Why scale is the most important factor in developing competitive advantage, and how it differs in the digital age of platforms and ecosystems
  • What other key competitive advantages you should cultivate to amplify your success
  • When network effects might be a detriment rather than an advantage
  • What defines a platform and how it’s different from an ecosystem
  • How to maximize your chances of success in ecosystem-based competition
  • Why all players in an ecosystem must deliver as much value from an ecosystem as they extract

The Evolution of Competitive Advantage

Watch this session now

Roopa Unnikrishnan

Moderator

Rita McGrath

Columbia Business School, author of Seeing Around Corners

Bestselling author, sought after speaker, and longtime Columbia Business School professor, Rita Gunther McGrath, is responsible for some of the most thought-provoking business insights over the past two decades. She is an expert in driving innovation and growth for organisations in times of uncertainty and has consistently been recognized as one of the top ten management thinkers by Thinkers50. Her latest book, Seeing Around Corners is a guide to spotting and responding to inflection points in business before they happen. In this session, Rita is interviewed by Outthinker Strategy Network member, Roopa Unnikrishnan, SVP of Strategy and Corporate Development for IDEX. Roopa formerly served as CSO of Harman and Vontier and has led a career in strategy and innovation for organisations like Pfizer, Citibank and Blackrock. In this session, Rita and Roopa discuss the role ecosystems play in strategy today and: 

  • How ecosystem-based competition has evolved over time 
  • The questions investors and policy makers should be asking about power in an ecosystem 
  • Management best practices that allow organisations participating in ecosystems to operate effectively 
  • The future of brands when it comes to ecosystems 
  • Recommendations for companies to deliver the most value in their alliances 
  • A new type of leadership necessary to lead in the new world of ecosystems

Applying Value-Based Strategy to Leverage Ecosystems in Your Business Model

Watch this session now

Kaihan Krippendorff

Moderator

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration at Harvard Business School

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work has been published in the very best, peer-reviewed journals of his profession, and he currently teaches competitive strategy in executive education programs. His work is largely focused on helping businesses apply his framework of Value-Based Strategy, in which businesses learn to identify the biggest value drivers. Within ecosystem-based competition, he’s identified how to specifically leverage ecosystems in maximizing the value delivered to stakeholders. In this discussion, Felix shares his insights on:

  • How Value-Based Strategy applies to ecosystems, and how to identify where to draw and give the most value within one 
  • Balancing the dynamics and relationships between your company and different players in your ecosystem
  • How to identify what complements are best for your business
  • Motivating partners in the ecosystem to make investments in complements that would deliver value to your customers
  • What adjustments you need to make within your business model and culture to incorporate ecosystems
  • Growing your bargaining power and maximizing the value you draw from an ecosystem as you put more value into it

Ecosystems in Technology—Rewriting the Rules of Business Competition

Watch this session now

Claudio Garcia

Moderator

Patricia Miron

Patricia Miron

Integrated Strategy & Operations GM, Microsoft
Chris Huff

Chris Huff

Chief Strategy Officer, Kofax
Tushar Amin

Tushar Amin

Global Business Model Innovation Leader, Kyndryl

Hosted by Claudio Garcia, president of the Outthinker Strategy Network and former chief strategy officer for Lee Hecht Harrison, this session features ecosystems practitioners, Chris Huff, chief strategy officer for Kofax, Patricia Miron, Integrated Strategy & Operations GM for US Small, Medium, and Corporate Segment for Microsoft, and Tushar Amin, Global Business Model Innovation Leader for Kyndryl who define the new rules for engaging and leading in technology ecosystems. Based on decades of developing critical partnerships and alliances in the technology sector, their observations reveal the fundamental shifts that need to happen for organizations to enter a new era of ecosystem-based competition and how to take the first step. In this discussion, strategy officers explain:

  • How serving your partners’ needs is imperative to building the strength of the ecosystem
  • Three keys to success when playing in the ecosystem space
  • Why board and executive level sponsorship is critical
  • The talent investments you need to make to ensure alignment
  • Guidance for those organizations who act as ecosystems orchestrators
  • The first step for companies to enter the world of ecosystems

Ecosystems in Education—Collaborating to Efficiently Serve the End User

Watch this session now

Claudio Garcia

Moderator

Ken Eng

Ken Eng

SVP Strategy and M&A, Macmillan Publishers
Adam Zalisk

Adam Zalisk

SVP Corporate Strategy, Amplify

Over the last two years, the education industry has completely transformed in favor of an ecosystems approach. Fueled by one-to-one computing, bandwidth access, and increased investment, a seamless digital learning experience is the future of the classroom. Behind the scenes, organizations must learn to collaborate, enhance each other’s capabilities, and share information to create the best possible user experience for both students and educators. Join education ecosystem practitioners, Adam Zalisk, SVP Corporate Strategy for Amplify, and Ken Eng, SVP Strategy and M&A for Macmillan Publishers, and moderator Claudio Garcia, president of the Outthinker Strategy Network, for an exploration of ecosystems in the education sector that reveals:

  • The purpose behind an ecosystems approach and why it has shifted in the past two years
  • How to find the relevant partners and collaborators based on the end user experience
  • The internal skills you need to develop to play effectively in an ecosystem
  • How to approach ecosystems as an orchestrator (and why you should look beyond the household names)
  • Recommendations for companies to transform their competitive mindset and become part of an ecosystem
  • Three trends that are on the rise in education ecosystems

Ecosystems in Healthcare–Amplifying Whole-person Health

Watch this session now

Claudio Garcia

Moderator

Lieke van Kerkhoven

Co-founder of FLOOW2

Claus Jensen

Chief Innovation Officer for Teladoc Health

Sukanya Soderland

Chief Strategy Officer for Blue Cross Blue Shield of Massachusetts

The healthcare industry has long consisted of ecosystems of payors, providers, and regulators in a complex web to reach the end patient. As focus shifts from fragmented specialties to a holistic, whole-person view of healthcare, there is an opportunity to form and leverage these ecosystem relationships more intentionally. In this session, healthcare ecosystem practitioners, Claus Jensen, Chief Innovation Officer for Teladoc Health, Lieke van Kerkhoven, Co-founder of FLOOW2, and Sukanya Soderland, Chief Strategy Officer for Blue Cross Blue Shield of Massachusetts, and moderator Claudio Garcia, President of the Outthinker Strategy Network, discuss how ecosystems can amplify the value of healthcare as they explore:

  • The consumer needs that are driving the healthcare industry to an ecosystem-based model
  • Why companies need to completely change their “everyone for themselves” mindset to succeed in an ecosystem
  • How legacy companies can align on a shared purpose to make transformation more compelling
  • The shifts in management, metrics, and incentives that are required to enter an ecosystem
  • How to work with existing regulation and how to open new conversations with regulators
  • Advice for healthcare players who want to become part of an ecosystem

Ecosystems in Media–Growing the Value Pie for Organizations and Consumers

Watch this session now

Claudio Garcia

Moderator

Joanne Sheppard

SVP of Strategy and Investments for Holtzbrinck Publishing

Kalina Nikolova

VP of Operations and Strategy for Yahoo Inc.

Over the last ten years, major media and publishing platforms have transformed the way that consumers interact with content. Anyone can become a content creator, and companies are looking for creative ways to monetize content. Many companies are moving toward ecosystems to move quickly and maximize value for their end customers. Join media and publishing ecosystem practitioners, Kalina Nikolova, VP of Operations and Strategy for Yahoo Inc. and Joanne Sheppard, SVP of Strategy and Investments for Holtzbrinck Publishing, to learn more about why ecosystems are forming to respond to changes in the industry and how organizations can leverage them to build a more connected future. You’ll learn:

  • They key drivers behind the shift to an ecosystem model, including sustainability, diversity of voices, web 3.0, accelerated rate of change, and open access to information
  • The internal changes that will make your organization a better ecosystem partner
  • The responsibility of media ecosystems to protect the experience and security of their end customers
  • Why it’s important to diversity your network of ecosystem relationships and how to choose the right partners
  • Why smaller players should build confidence and negotiate terms of partnerships

Ecosystems in Staffing–Leveraging Technology to Enhance the Candidate Experience

Watch this session now

Claudio Garcia

Moderator

Ying McPherson

Chief Strategy Officer for Unifi

Ayman Hamid

Executive Director of Global Business Services for Allegis Global Solutions

Tom Gallo

Head of Strategy and Innovation for ABM Industries

Ecosystems have long been a staple in the staffing industry, but they have taken on a new form with the introduction of advanced technologies and the arrival of additional players. The pandemic and the subsequent Great Resignation have dismantled the industry, forcing hiring and staffing companies to rethink the way they attract and retain employees. Many have turned to ecosystems to streamline processes and enhance the applicant experience. In this session, hiring and staffing ecosystem practitioners, Ayman Hamid, Executive Director of Global Business Services for Allegis Global Solutions, Tom Gallo, Head of Strategy and Innovation for ABM Industries, and Ying McPherson, Chief Strategy Officer for Unifi, joined by moderator, Claudio Garcia, President of the Outthinker Strategy, discuss how the competitive landscape has changed and:

  • Why candidate experience should be the central focus of your ecosystem strategy
  • How to leverage data and insights from your current employees to build your future workforce
  • The importance of teaming and alignment around strategic direction
  • How to find a balance between novel technologies and classic human elements
  • The technical abilities you need to build (or partner with) to deliver functional solutions
  • What to look for when selecting your ecosystem partners

Ecosystems in Homes–Delivering a Holistic Home-buying Experience

Watch this session now

Claudio Garcia

Moderator

Doug McNamee

President of Magnolia

Eric Chesin

Chief Strategy Officer for Realogy

Mateusz Troicki

VP of Strategy for Kohler

Over the past decade, the process of purchasing and owning a home has changed for most consumers. Companies have the opportunity to partner to serve the customer in new and better ways–whether they are buying, renovating, or decorating their homes. In what the home-buyer views as part of a single “home” experience, ecosystems of partners are working behind the scenes to guide and deliver value in every stage of the journey. Join practitioners, Eric Chesin, Chief Strategy Officer for Realogy, Doug McNamee, President of Magnolia, and Mateusz Troicki, VP of Strategy for Kohler, and moderator Claudio Garcia, President of the Outthinker Strategy Network, to explore the shifts and opportunities in homes ecosystems. Discover:

  • The benefits of open ecosystems that allow for customer choice
  • Why you need to evaluate partners based on trust (and why who you say “no” to is more  important than  who you say “yes” to)
  • The type of leadership necessary to manage in an ecosystem model
  • Future trends expected in the home sector
  • Recommendations for new players who have not yet intentionally leveraged ecosystems

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BUSINESS ECOSYSTEMS: THE LEARNING RESOURCE


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